Emilian Dan Cartis is a Strategic Thinker and Product Designer leading Product Design + Innovation for PepsiCo Europe. Emil spent 14 years in New York City with several top design studios and corporations, lastly with PepsiCo Global Design Innovation. He completed a Masters in Industrial Design at Pratt Institute as Fulbright Scholar, and Masters in Product and Strategic Design at Aalto University in Helsinki, Finland. He is originally from a charming city in Transylvania called Cluj-Napoca.
Since 2017 he is leading Product Design and Innovation for PepsiCo Europe, after his previous experience with the PepsiCo Design Innovation Center in SoHo New York (2014-2017) and established under the PepsiCo’s CEO Indra Nooyi’s mission to use Design Thinking as a catalyst for innovation for the billion-dollar organization. At PepsiCo, he creates in multidisciplinary ways, working across branding, product, strategy. Previously, he served as a Senior Lead with Humanscale Design Studios in New York City (2005-2014), an in-house design team delivering technology, wellness and excellence in office and medical products. He provided design direction, overseeing internal, external designers and engineers to envision and design ergonomic office and medical solutions. He also served with FactorsNY, a design consultancy near Wall Street, designing emergency response products. While in Finland in the early 2000, he worked with Nokia, envisioning and proposing new design research tools for participatory design, which involved users in the early phases of the design process.
His talent has been recognized globally, and his designs have received numerous awards, such as the Red Dot Design Award (Trea Chair, Quick Stand Lite), Good Design Award (Trea, Cinto) IF Design Award (Smart Chair) and many others. His student work (Pure Water Purifier) was finalist in the BraunPrize, and Wsolo Survival Kit was Finalist in the Next Generation Design Competition by Metropolis Magazine.
In efforts to #giveback, he initiated in 2014 Romanian Design Council a non-profit organization with the role of educating, advocating and growing design as a strategic discipline for innovation and strategic growth for Romania. As well, he began in 2017 teaching at his Alma Matter, University of Art and Design Cluj-Napoca the first ever design innovation course. In his spare time, Emilian spends time coaching, or imagining new possibilities on the role of design thinking in start-ups, business, and technology.
He loves to sail and race, especially in the NYC harbor where he has been skipper and member of the New York sailing community since 2008 with the Manhattan Sailing Club. He may also be spotted sailing in Caribbean or Mediterranean waters, during cold winter months.