Alvalle is a premier brand of Modern Spanish gazpacho. Handmade using 100% natural Spanish ingredients – and with 25 years of expertise – Alvalle gazpacho has been transformed with a contemporary brand identity and packaging that celebrates the freshness and authenticity of this refreshing product.
BUSINESS OPPORTUNITY
FutureBrands is a new PepsiCo venture division, a team of agile thinkers and passionate doers who work together with PepsiCo to unlock the magic of tomorrow brands. FB goal is bringing to life a portfolio designed for growth, seeking out bold partners who will help launch our products while we help grow their business.
STRATEGY
Design an experience, which builds on the product qualities (taste, ingredients), visual identify (identify and uplift key equity elements, and appetizing color scheme). Create an experience using a set of serveware elements which highlight freshness of this outstanding product in the context of Modern Spanish cuisine. Elevate the offering using plastic-free, glass packaging.
RESOURCES
Strategy: Emilian Dan Cartis, PepsiCo Design
Agency: Here Design, London
BUSINESS OPPORTUNITY
PepsiCo has joined Loop, a new start-up delivering direct to consumers (in-home) products in fully reusable packaging. The goal is to reduce waste, and enable consumer choices on waste reduction.
STRATEGY/ PROCESS
We participated with two brands: Tropicana and Quaker. Using Design Thinking and Lean processes, our approach has been to prototype, test and learn using existing assets and drawing the long term vision for the packaging, business and sustainability opportunity.
LAUNCH
Jan 2019, Davos (media launch)
May 2019 in Paris (in-market pilot)
PRESS COVERAGE
PepsiCo Release
Bloomberg
Wall Street Journal
The Verge
RESOURCES/ ROLE
Design Lead: Emilian Cartis, PepsiCo Design
design.pepsico.com
maboutiqueloop.fr
Summa is a premier conference chair, delivering excellence in seating ergonomics quality, and materials selection. Designed in 2014 and launched in 2018 by Humanscale.
BACKGROUND
UN declared 2003 as Year for Water, identifying access to water as a key challenge to be addressed, and issued the report ‘Water for People, Water for Life’ . Inspired by this challenge, and provided with the opportunity by Aalto University in Finland, I proposed, design a solution with this theme.
FRAMEWORK
Environment. Each day, our Planet Earth cleans herself through rain. Water evaporates, condenses and falls back on earth as pure water. Collected by leaves, it nurtures our flora and grows life.
People & Behavior. My goal has been to envision a new experience and process to get the drinkable needs for clean water for a small family, based on natural principles existent in nature, in a way that changes behavior and enables us to rethink how we drink water.
CONCEPT
Pure is your personal family water purifier, providing up to 4L per day. Sitting outside on your deck or garden, Pure filters and cleans the water you put inside (using solar power) while capturing and collecting rain water, Like a family pet, Pure is a trusted friend, who makes you rethink what/ how you behave. It reinforces the positive behavior of conscientiousness around water usage, and highlights how much time and effort our planet needs to clean herself. And how much we should treasure access to clean water.
AWARDS
BraunPrize Finalist 2003
RESOURCES
Design: Emilian Dan Cartis (2003)
Prototyping: Aalto Univ. Prototyping Lab
LINKS
UN Report Water for People, Water for Life
Check-in Kiosk terminal for airports, banks etc
