“Design thinking and creative leadership have the power to transform organisational, technology and market challenges into new opportunities”
Design Thinking, Strategy, Systems Thinking, Design Futures, Sustainability are a few of the toolsets and mindsets I’ve used in the past 20 years as Design and Innovation Leader, working with organizations to build design and innovation capabilities. Within privately owned organizations, or large and complex ones such as PepsiCo, where design thinking has been an integral part of our CEO’s strategy - design thinking and creative leadership have emerged as powerful tools for managing change, growth and transformation. Currently I am leading the Product Design Innovation discipline within the PepsiCo Design Innovation West Europe studio (2017-current). Previously, have been with PepsiCo Global Design Innovation in New York City (2014-2017). With a cultural experience across New York City (15 years) Helsinki (2 years) London (3 years) my personal interest is to enable sustainable transformation through culture-forming processes and methodologies.
Have completed (2021) an Executive MBA with distinction at Imperial Business School In London, focusing on Circular Economy . Previously I’ve completed a Masters in Industrial Design at Pratt Institute as Fulbright Scholar (2003), and an MA in Strategic Product Design at Aalto University in Helsinki, Finland.
Having taught Design Thinking for many years as Visiting professor, as well as PepsiCo’s Design Thinking corporate class at PoliMilano for three consecutive years 2021-2023 has provided a variety of topics across the future of food and beverages. I am a frequent speaker at many conferences (Unfinished, Design Week) and have participated in key sustainability workshops to enable positive change (‘Plastics in the Ocean’ organised by Prince Charles’s ISU, Feb 2019).
Sailing has become a lifetime passion. Member and skipper with Manhattan Yacht Club (from North Cove) for 8 years, as well as racing and teaching new comers (aka design team members) the fundamentals of sailing. Certified ASA and RYA Skipper on track to Yachtmaster.
Please get in touch for any collaborations!
