Alvalle is a premier brand of Modern Spanish gazpacho. Handmade using 100% natural Spanish ingredients – and with 25 years of expertise – Alvalle gazpacho has been transformed with a contemporary brand identity and packaging that celebrates the freshness and authenticity of this refreshing product.
BUSINESS OPPORTUNITY
FutureBrands is a new PepsiCo venture division, a team of agile thinkers and passionate doers who work together with PepsiCo to unlock the magic of tomorrow brands. FB goal is bringing to life a portfolio designed for growth, seeking out bold partners who will help launch our products while we help grow their business.
STRATEGY
Design an experience, which builds on the product qualities (taste, ingredients), visual identify (identify and uplift key equity elements, and appetizing color scheme). Create an experience using a set of serveware elements which highlight freshness of this outstanding product in the context of Modern Spanish cuisine. Elevate the offering using plastic-free, glass packaging.
RESOURCES
Strategy: Emilian Dan Cartis, PepsiCo Design
Agency: Here Design, London