BUSINESS OPPORTUNITY
PepsiCo has joined Loop, a new start-up delivering direct to consumers (in-home) products in fully reusable packaging. The goal is to reduce waste, and enable consumer choices on waste reduction.

STRATEGY/ PROCESS
We participated with two brands: Tropicana and Quaker. Using Design Thinking and Lean processes, our approach has been to prototype, test and learn using existing assets and drawing the long term vision for the packaging, business and sustainability opportunity.

LAUNCH
Jan 2019, Davos (media launch)
May 2019 in Paris (in-market pilot)

PRESS COVERAGE
PepsiCo Release
Bloomberg
Wall Street Journal
The Verge


RESOURCES/ ROLE
Design Lead: Emilian Cartis, PepsiCo Design
design.pepsico.com
maboutiqueloop.fr